Nana-Nana x Oliver Payne — NOT A CASSETTE TAPE
Art Direction and Packaging for the NOT A CASSETTE TAPE iPhone case collaboration between international lifestyle brand, Nana-Nana and Los Angeles-based artist, Oliver Payne.
Nana-Nana is an international lifestyle brand that incorporates art and music into the design and transmission of fashion. Currently, they are based in both Tokyo, Japan and Los Angeles, CA. Oliver Payne (born 1977 in London) is a visual artist currently living and working in Los Angeles, CA. He is professionally represented within North America, Europe, and Asia, and has shown his work across the United States, England, and Japan.
Oliver Payne was one of three artists selected by Nana-Nana to re-envision the iPhone case as a cassette tape. Working closely with Oliver, we designed a product that combined his personal affections for Yosemite National Park, Symphony No. 3 by Henryk Gorecki, and the grey and neon green color scheme of the Nike Air Max 95’s.
Client
Nana-Nana
Oliver Payne
Sector
Art & Culture
Fashion & Beauty
Retail
Service
Art Direction
Packaging
Year
2020
