Reese Repairs
Brand Identity and Website Design for the Black family-owned appliance repair business based in Manteca, CA.
Reese Repairs is a Black family-owned appliance repair business based in Manteca, CA. They offer professional services and years of experience to their clients throughout California’s Central Valley and Bay Area. As a small business, they offer a more personalized experience geared towards building lasting relationships with the individuals who require their repair, maintenance, or installation services. This humanization of industrial service is fueled by Reese Repairs’ owner, Perion Reese, who was born in the Bay Area and then raised in the Central Valley of California. He and his own family are local residents of the areas they service. After years of gaining experience as a technician for other companies, Perion decided to take the leap and start his own business in hopes of one day passing it down to his son, Damien.
The identity of the Reese Repairs brand was created in close conjunction with Perion Reese, who wanted to convey industrial professionalism and trustworthiness to his clients above all. This was achieved through the creation of a strong, industrialized logo that utilizes a geometric grid to incite an inviting and pleasurable optical balance. This, coupled with potent typography, and a website that employs humanized language, has resulted in an identity that effectively vocalizes the values of Reese Repairs and grants them ample room for inevitable growth and expansion.
Client
Reese Repairs
Sector
Professional Services
Service
Brand Identity
Website Design
Year
2021
