Cav Empt — Reimbursement Assessment Report For Claims Adjustment

Art Direction for the release of the 2021 Spring/Summer collection from Japanese-based streetwear brand, Cav Empt.

Cav Empt, launched in 2011 by Toby Feltwell and Hishi Yutaka, is a brand based in Japan that blends London-esque streetwear with eccentric, retro-futurist graphics. The name Cav Empt is a shortened version of the term “Caveat Emptor”, which translates to “Buyer Beware” in Latin. The name can also be found within the Sci-Fi novel UBIK by Phillip K. Dick, which questions the perception of reality and technologies’ influence on society. Such influence is easily recognizable throughout the brand’s Sci-Fi aesthetic.

The launch video for Cav Empt’s 2021 Spring/Summer collection release follows the presented results from a reimbursement assessment investigation that had been filed in response to a claims adjustment after the reported loss of individual product SKU’s during transit from the past to the future.

Credits — Photography by Jason Evans, Direction by Oliver Payne and Ben Drury, Script by Oliver Payne, Starring: Jamie Scarffe and Charlie Calvey, Narrated by Annoushka Giltsoff, Edited by Ben Crook at Zed, Music: Twinkling Titanite by Seltene Erden at Youth, Graphics by Matt Sahlit, Sound Design and Mix by Seb Bruen at Aumeta, Graded by John Alexander Lowe, Studio Lighting and Production by Axel Drury, Studio Wardrobe by Alyce Burton.

Client
Cav Empt

Sector
Fashion & Beauty
Retail

Service
Art Direction

Year
2021