GUESS x GENERATIONS From EXILE TRIBE
Art Direction for the second collaboration between global lifestyle brand, GUESS and Japanese boy band, Generations From Exile Tribe.
GUESS is an American lifestyle brand and retailer known worldwide for its innovative denim, men's and women’s apparel, and various fashion accessories. Generations From Exile Tribe is a seven-member Japanese boy band formed and managed by LDH. In this second collaboration between the two, fashion and music are fused by combining the powerful energy, style, and talent of the band. The group's stylish elements have been incorporated into the capsule collection and further enhanced by Los Angeles-based artist Oliver Payne.
Working closely with Oliver Payne during the design process, this collaborative capsule collection encompassed a variety of everyday themes through physical items, ranging from short and long-sleeved T-shirts to coach jackets, hoodies, crewnecks, denim jackets, jeans, sweatshirts, track pants, and fashionable accessories. Based on a classic preppy university style, and represented by the animated mascot “Letterman”, these new items effectively fuse the elements of timelessness and youth, exemplified by GUESS and Generations From Exile Tribe.
Client
GUESS
GENERATIONS From EXILE TRIBE
Sector
Art & Culture
Entertainment
Fashion & Beauty
Retail
Service
Art Direction
Year
2020
